Indigo Medical published a thought leadership article by David Cooke exploring how insights from behavioural science help medical communicators understand what drives changes in healthcare professional behaviour.

Indigo Medical is a global medical communications and compliance agency delivering high-quality, scientifically rigorous and compliant engagement for the pharmaceutical and biotech industries. We specialise in translating complex data into clear, impactful communications, supported by deep regulatory expertise and a collaborative, partnership-led approach. As part of the SCIRIS network, we provide integrated solutions across therapeutic areas and the full product lifecycle.