Knotch research suggests that AI influences far more customer journeys than referral data reveals.
Public source
Publisher name
Public post
The IAB’s AI visibility framework is an important step forward, giving marketers a common language for measuring whether — and how — brands appear in AI-generated answer…
Company
Knotch
The AI Experience Infrastructure Built for the Conversational Web.
- Industry
- Software Development
- Location
- New York, US
- Company size
- 51–200 employees
About Knotch
Brand websites were built for a consumer that no longer exists. Today's visitor arrives informed, intentional, and impatient — conditioned by AI to expect experiences that are conversational, personalized, and immediate. Today's websites deliver the opposite. Knotch is AI experience infrastructure that dynamically reassembles your existing content around each visitor's exact intent in real time- increasing engagement and conversion of the AI-native consumer. Pioneer customers include Google, Ally Financial, Zillow, and Cox Automotive.
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Latest activity from Knotch
6 signals
Research & Knowledge
Knotch published an analysis by David Brown on the IAB guidelines for defining AI visibility and LLM visibility tools.
Research & Knowledge
Knotch research suggests that the IAB has given us a framework for measuring AI visibility.
Presence & Recognition
Knotch employee Andrew Bolton spoke at Bank of America about the evolving AI-native customer journey and its implications for brands and marketing teams.
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