Knowlton executed a relaunch campaign amplified via LADbible

In 2017, Dan & Lloyd Knowlton accidentally discovered a marketing approach that now generates millions in trackable revenue for some of the world’s biggest brands. Tired of pushy, over-salesy marketing, they began creating ‘funny videos’. They made people laugh…but didn’t bring in customers. So they restructured them, injecting clarity, strategy, and clear messaging into content people actually wanted to watch. It worked. It really worked! Turns out, combining sales-focused strategy with creative, relatable content that’s impossible to ignore is a winning formula. They applied the same thinking to small local brands and it worked. It actually worked! So, they went bigger. Built an in-house creative team. Moved into a real office. And started supporting amazing brands like Adobe, Wahl, Sunny D, Mr Freeze, Marvel x SafeJawz, Boston Consulting Group, BBC Storyworks, Channel 4, and Constant Contact. Their approach has evolved, but the mission hasn’t changed: get results with campaigns people actually enjoy consuming. Here are just a few results they’ve helped generate: 1. £3M+ in tracked B2C e-commerce sales 2. £1M+ contract for a B2B brand 3. Product stocked in a top-5 UK supermarket 4. National press coverage 5. Global TV & social campaign shot in Bahamas A Growth Director from a global brand they helped roll out the TV & social campaign for in four territories said: “You take a risk going with an agency that feels a little bit smaller… but it’s one that’s paid off.” “I felt 0% stress, which has never happened before.” Feedback like that makes the long nights and 10-year rollercoaster of growing Knowlton worth every second. We live for making our clients happy. Sounds cheesy, but it’s true.