LinkedIn published a new research report titled Winning the B2B Buying Group with Video analyzing more than 1,000 B2B campaign submissions and finding that campaigns using video were 2.2× more likely to report increased search performance, 2.6× more likely to report increased brand health or equity, and 3.2× more likely to report market-share growth.
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B2B marketers have traditionally given video one primary job: get attention. But attention is only the beginning of what video can do. Video can help a brand get remembe…
Company
- Industry
- Software Development
- Location
- Sunnyvale, US
- Company size
- 10,001+ employees
About LinkedIn
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.
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