MASS Analytics published the three roles and where the line sits for AI marketing mix modeling.

We use Marketing Mix Modeling to help our clients understand their conversion drivers, optimize their marketing budgets, and increase their ROI🚀. We offer a cutting-edge Marketing Measurement approach and software suite that's trusted by major international brands and agencies. Our solution provides exceptionally fast, automated, and dynamic models, all fueled by state-of-the-art Machine Learning technology. We're also proud recipients of the Best Place to Work in 2023 🏆. This accolade reflects our commitment to fostering an innovative and collaborative workplace that values the well-being of our team members.