McCANN Birmingham published a research report titled 'CFOs & CMOs: Divided By The Same Objective' to help senior leaders align around a shared language of effectiveness for marketing investment and growth targets.

We are McCann Birmingham, part of McCann Central, the UK’s largest integrated marketing communications agency. We're over 250 people united around a common vision: to help brands earn a Meaningful Role in people’s lives. Here at McCann, we’ve spent more than a century building successful brands using one simple philosophy: Truth Well Told. It’s our belief that consumer insights based on truth are crucial to building brands that last. It’s how we taught the world to sing for Coca Cola, told women they're worth it for L’Oreal, and developed priceless moments for Mastercard. It also helped our own team here in Birmingham to win more than 25 international awards and counting, from coveted D&AD pencils to One Show and Cannes Lions to name but a few. We are proud to be part of McCann Worldgroup, a global agency network that delivers leading, culture-shaping work for many of the biggest and best-known brands on the planet. So, whether it’s Advertising, Media, PR & Social, Digital, Production or Activation, we offer specialisms and best-in-class thinking that’s right for the channel and right for your brand.