McCANN Leeds published a research report titled CFOs & CMOs: Divided by the Same Objective, revealing why marketing and finance often struggle to align on investment decisions and why a shared language of effectiveness is critical to unlocking growth.
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As summer comes to a close and we head towards Q4, planning for 2027 begins, and CMOs prepare to answer a familiar question from their CFOs: "Why should we invest in thi…
Company
McCANN Leeds
- Industry
- Advertising Services
- Location
- Leeds, GB
- Company size
- 11–50 employees
About McCANN Leeds
McCann helps brands build enduring brand platforms that drive exponential growth and leave a lasting impact on culture. Founded over 100 years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup a creatively driven global marketing company, part of the Interpublic Group.
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Latest activity from McCANN Leeds
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Presence & Recognition
McCANN Leeds is hosting a fireside chat on 22 September featuring Adam Morgan, founder of eatbigfish, and Pete Markey, former CMO of Boots, to discuss new research into the power of surprise.
Presence & Recognition
McCANN Leeds is hosting a keynote speech by Adam Morgan, founder of eatbigfish, alongside Pete Markey, former CMO of Boots UK, at Cannes Lions International Festival of Creativity on 22 September.
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Research & Knowledge
McCANN Manchester
McCANN Manchester published a research report titled 'CFOs & CMOs: Divided By The Same Objective' exploring how a shared language of effectiveness can help bridge the gap between marketing and finance, improve decision-making, and unlock growth for 2027.
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McCANN Birmingham
McCANN Birmingham published a research report titled 'CFOs & CMOs: Divided By The Same Objective' to help senior leaders align around a shared language of effectiveness for marketing investment and growth targets.
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McCANN Bristol
McCANN Bristol published research exploring why conversations between marketing and finance leaders don't always align and how a shared language of effectiveness can help turn marketing impact into investment confidence.
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McCANN New York
McCANN New York published a report from the Institute of Practitioners in Advertising discussing tackling brand homogenization in the age of AI, grounded in use cases defined by department leads and training.
Research & Knowledge
Gain Theory