Meltwater published the State of PR Report in collaboration with WE Communications to explore how PR and Comms professionals use social listening tools to spot trends, monitor risk, and stay ahead.

Meltwater delivers intelligence you can act on. In a world where brand perception is shaped in real time, across news, social, influencers, digital communities, and increasingly AI answer engines (LLMs), the challenge is no longer access to information. It’s knowing what matters, what it means, and what to do next. That’s where Meltwater leads. We transform global media, social, and AI signals into actionable intelligence that leaders rely on to make faster, more confident decisions. By unifying fragmented data sources into a single platform, we don’t just help organizations keep up with the pace of change—we help them stay ahead of it. Since 2001, we’ve been at the forefront of helping organizations harness the power of information. We analyze over 1 billion pieces of content each day, giving our customers a comprehensive view of the conversations, behaviors, and forces shaping their markets. With 27,000 customers, 50 offices across six continents, and 2,200 employees, Meltwater is the partner of choice for organizations that don’t just want more data—they want direction. Key Capabilities: Media Monitoring: Meltwater’s media intelligence platform monitors and analyzes media coverage through tracking brand mentions across news, print, broadcast, podcasts, and social media. Social Listening: Meltwater’s social listening and analytics platform monitors 200B+ conversations and analyzes 300M+ profiles to deliver a real-time view of brand, consumer, and competitor dynamics. AI Visibility Tracking: Analyze how top LLMs and AI networks, like ChatGPT and Google Gemini, portray your brand by reviewing their responses and the sources they cite. Influencer Management: Meltwater’s influencer discovery and relationship management platform enables teams to vet, manage, and measure campaigns at scale in one place. Media Relations: Meltwater’s media relations platform helps PR teams find the right journalists, build meaningful relationships, and secure coverage.