MetaDesign 's Creative Director Stefanie Diers was asked by HORIZONT to evaluate Deutsche Bahn's newly unveiled corporate design.

MetaDesign is a global brand consultancy. As creative consultants, we help companies transform themselves into the markets of tomorrow. A strong, sustainable brand is a key driver for successful business models, products and services. We develop brands with the aim of creating a coherent overall experience across all points of contact – from design and communication to experiences on digital platforms, in stores, at trade fairs or exhibitions. MetaDesign has offices in Beijing, Berlin, Dusseldorf, Lausanne, New York, San Francisco, Shanghai, Stockholm and Zurich. A total of around 350 employees have advised organizations such as Volkswagen, Porsche, Lufthansa Group, Cencora, the New York Philharmonic, Cognizant and the University of California, San Francisco.