Peter Schmidt Group published Felix's perspective in the latest expert check for HORIZONT on the new design identity of Deutsche Bahn.
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After spending six years working for Deutsche Bahn, it’s hard to look at its new design identity completely objectively. That said, Felix’s take is that the new look fee…
Company
Peter Schmidt Group
Amplified Imagination. With character, craft and curiosity.
- Industry
- Design
- Location
- DE
- Company size
- 51–200 employees
About Peter Schmidt Group
Peter Schmidt Group is one of Europe's most successful branding and design agencies. With offices in Hamburg, Frankfurt, Dusseldorf, Munich, Lisbon, Milan and Tokyo, we guide brands along the pathways of change: under the motto “Amplified Imagination. With character, craft and curiosity.” the Peter Schmidt Group combines technological expertise with design excellence.
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Products & Services
Peter Schmidt Group was part of the team that brought the new telekom.com to life.
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Peter Schmidt Group announced Charlotte Rohde as a speaker for Future Playgrounds 2026 at the Design Zentrum Hamburg on 10-11 September 2026.
Presence & Recognition
Peter Schmidt Group will host a panel discussion at Future Playgrounds on September 10, 2026, featuring Oke Göttlich president Lina Moreno, stage designer Rifail Ajdarpasic, and Director Michael Waning.
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