Moloco CTV testers attended the US Open and discussed what's working, what's not, and where they're placing their bets.
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The best part of attending the US Open wasn't the tennis or the honey deuces. It was the conversations in between points. Last Friday, sitting with a group of Moloco CTV…
Company
Moloco
AI-powered performance advertising solutions.
- Industry
- Advertising Services
- Location
- Menlo Park, US
- Company size
- 501–1,000 employees
About Moloco
Moloco’s mission is to be the scaling engine for the internet economy, applying AI to help businesses of all sizes grow. With Moloco’s artificial intelligence platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced artificial intelligence. Moloco Commerce Media enables retailers and marketplaces to build their own ads business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ads business that delivers relevancy for users and results for advertisers. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.
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Latest activity from Moloco
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Partnerships
Moloco launched an Agency Partners Program designed to help marketers bring AI-powered performance advertising to CTV and beyond, partnering with dentsu UK & Ireland, PMG, M+C Saatchi Group Performance, SplitMetrics, Rocket Lab | The App Growth Hub, and Admiral Media.
Products & Services
Moloco released an updated version of a tennis app built by Woon Sup Kim as a grad-student, featuring WTA Expansion, Recency biasing, and a new UI/UX.
Customers & Market
Moloco SDK integration for Pixel Federation increased its weighted average CPM by 59% over the same period.
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