Naylor Association Solutions (Naylor, LLC) published the 2026 Association Benchmarking Report, finding that 51.0% of associations could do a better job promoting specific member benefits and the value of membership.

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One finding from our 2026 Association Benchmarking Report that stood out to me: 51.0% of associations say they could do a better job promoting specific member benefits a…

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About Naylor Association Solutions (Naylor, LLC)

Naylor Association Solutions empowers associations to achieve success through innovative association tools and services for strengthening member engagement and increasing non-dues revenue. Naylor's offerings include member communications, management of live and online meetings and events, online career centers, member management software, and full-service association management. As a strategic partner to professional and trade associations in the U.S. and Canada, Naylor serves more than 1,600 associations across 80+ industries.

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