NielsenIQ published a new report titled The Invisible Shopper, analyzing the stability of data, loyalty, and wallet share leakage.
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Publisher name
Public post
The data looks stable. The loyalty looks intact. Meanwhile, wallet share is leaking. That's the paradox at the center of our new report, The Invisible Shopper. Visi…
Company
NielsenIQ
The world's leading consumer intelligence company.
- Industry
- Information Services
- Location
- Chicago, US
- Company size
- 10,001+ employees
About NielsenIQ
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
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Research & Knowledge
NielsenIQ published data highlighting U.S. standard drinking water sales declining 1.3% last year and growth across specific segments including artesian water, spring water, sparkling water, glass-packaged water sales growing 48.1%, and aluminum-packaged water increasing 30.3% over the last 52 weeks.
Presence & Recognition
NielsenIQ employee Sergio Espósito announced his passion for service.
Presence & Recognition
NielsenIQ team members Jatann Khona, Camila Soares, Marina Vargek, and Victoria Letsman received recognition for their achievements.
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