NielsenIQ published data highlighting U.S. standard drinking water sales declining 1.3% last year and growth across specific segments including artesian water, spring water, sparkling water, glass-packaged water sales growing 48.1%, and aluminum-packaged water increasing 30.3% over the last 52 weeks.
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Water is a category most people assume is mature, but the latest NIQ data highlighted in the news suggests there may be more innovation happening beneath the surface. Wh…
Company
NielsenIQ
The world's leading consumer intelligence company.
- Industry
- Information Services
- Location
- Chicago, US
- Company size
- 10,001+ employees
About NielsenIQ
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
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