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Sales & MarketingEvent: September 2, 2026

Onflair™ Group was bought out by BIC for €200 million in December 2024.

Published

Signal category

Sales & Marketing

Quote

In December 2024, BIC bought it outright for €200 million.

Anthony Mellor|Onflair™ Group team

Company

Onflair™ Group

We find the margin hiding in your DTC operation.

Industry
Retail Apparel and Fashion
Location
St Petersburg, US
Company size
1 employees

Onflair™ is the operational partner that scaling consumer and DTC brands bring in to fix and run their supply chain and operations. We work two ways. Embedded as a fractional COO, owning the operation end to end. Or on scoped projects: a supply chain audit, a freight and 3PL rebuild, an inventory and demand planning overhaul, or a full US market entry. We've work with a variety of brands across the US, UK, Australia and Europe including a portfolio of Dog Friendly Co, Seth Media, Sizz The Brand, No Rivals, OnlyFans, British American Tobacco (BAT), The BBC and more. Across this portfolio, we've saved our clients $12M and actively manage annual revenue in excess of $100M. For consumer and DTC brands doing $5M to $100M.

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