Ortum Consulting contributed to research published by WARC that explores marketing effectiveness and consumer behaviour.

We are a team of consultants, trainers and researchers based in London and serving clients around the globe. We help clients with their capability challenges to increase individual, team and organisation performance. Our work is based on decision-, behavioural- and marketing-science and focuses on practical application to ensure lasting behaviour change. Typical challenges our clients face are around upskilling individuals, teams or functions and aligning everyone to shared frameworks and beliefs for a specific topic. For example, how to become a more impactful communicator or how to brief an agency (skills). Or how to ensure everyone in the team is using the same principles when developing advertising or philosophy of how to grow the brand (alignment). Areas in which we support our clients: #Brand Strategy #Advertising Effectiveness #Brand Building #Brand Management #Brand Audit & Planning via our proprietary Associative Attention framework #Brand Proposition #Buying Behaviour #Brand Recognition #Comms Effectiveness #CX Touchpoints #Turning data into insights