OTM conducted market research and competitive landscape analysis to narrow the target and pick a growth strategy.
Published
Signal category
Research & Knowledge
Quote
“We did the market research. We looked at the competitive landscape. We narrowed the target. We picked a growth strategy.”
— Kerrie Luginbill|OTM team
Company
OTM
We improve market positioning through business strategy and creative services that achieve intentional business outcomes
- Industry
- Marketing Services
- Location
- Fort Collins, US
- Company size
- 77 employees
Founded in 2007, OTM is a B2B marketing and sales strategy partner for professional services firms, most recently honored with Inc. Magazine’s Power Partner Award, a global award reserved for B2B companies committed to helping other companies succeed. Our team is made up of strategists, enthusiasts, and visionaries who are passionate about freeing our partners, including entrepreneurs, founders, and executives, to focus on what they do best. We provide B2B marketing strategy, B2B sales strategy, positioning, pipeline development, sales and marketing alignment, and go-to-market execution through strategy-first creative solutions, including branding, storytelling, digital marketing, and public relations campaigns. Though headquartered in Fort Collins, Colorado, our team is rooted throughout the United States and partners with businesses that span the globe.
Founded 2007