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Research & KnowledgeEvent: August 31, 2026

PAN built a resource digging into Substack usage among B2B communications teams, backed by proprietary research with Dynata on who's reading and paying for Substack.

Published

Signal category

Research & Knowledge

Quote

Jessica Tasman, Judy Lee, Sophie Tolsdorf (Tsagronis), Kirsten Welch, and Ashley Waters built a resource that digs into all of it, backed by proprietary research with Dynata on who's reading and paying for Substack.

PAN team

Company

PAN

Global Integrated Marketing and PR Agency for B2B Technology and Healthcare Brands

Industry
Public Relations and Communications Services
Location
Boston, US
Company size
317 employees

PAN is the brand-to-demand agency forged from PR. Independent and global, we help B2B tech and healthcare brands get seen, believed, and chosen. Trusted by mid-market and enterprise leaders, we bring 30+ years of experience and award-winning work across earned, owned, and paid media. *There are certain individuals, not associated with PAN, who have been sending out fake employment offers or sending false communications relating to fake earning opportunities, using the PAN name, in an apparent attempt of fraud. Please be advised that PAN does not require or ask for fees or payments during any phase of hiring or employment. If any person solicits fees or payments from you in return for training or employment opportunities, you should assume that the communication is not from PAN and is not sanctioned or approved by our company.

Founded 1995

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