Company intelligence
PAN
Global Integrated Marketing and PR Agency for B2B Technology and Healthcare Brands
About PAN
PAN is the brand-to-demand agency forged from PR. Independent and global, we help B2B tech and healthcare brands get seen, believed, and chosen. Trusted by mid-market and enterprise leaders, we bring 30+ years of experience and award-winning work across earned, owned, and paid media. *There are certain individuals, not associated with PAN, who have been sending out fake employment offers or sending false communications relating to fake earning opportunities, using the PAN name, in an apparent attempt of fraud. Please be advised that PAN does not require or ask for fees or payments during any phase of hiring or employment. If any person solicits fees or payments from you in return for training or employment opportunities, you should assume that the communication is not from PAN and is not sanctioned or approved by our company.
Verified activity
Signals from PAN
4 published signals
Presence & Recognition
PAN Chicago team won the day at the Wrigley event last week.
Reported by Christopher Nardone
Research & Knowledge
PAN conducted a survey of marketers on AI credibility fatigue and trust shortcuts, finding that brands win back trust through third-party validation, human connection, and messaging that doesn't sound like everyone else's.
Reported by PAN
Research & Knowledge
PAN published a study in The Loop showing that self-ranking listicles were cited by Google's AI Overviews 323 times in a study of 100 B2B software queries, but brands behind the listicle still got left out of the actual recommendation 69% of the time.
Reported by PAN
Research & Knowledge
PAN built a resource digging into Substack usage among B2B communications teams, backed by proprietary research with Dynata on who's reading and paying for Substack.
Reported by PAN