PersonaShield notes that Congress introduced bipartisan legislation directing NIST to develop standards around securely deploying and tracing AI agents.

A person's likeness, their face and how they show up online, is theirs. But AI has made it easy for anyone to use it without asking, which is why owning how your likeness is used now matters as much as the work you make with it. PersonaShield puts people back in control. They set the rules for how their likeness can and cannot be used, once, in one place. Those same rules work both ways. They power the monitoring and takedowns that protect a person's likeness, and they open an official channel for fans to create with it when the person wants that. Protection and creation, from one set of rules the person owns. We started with creators and public figures, whose likeness is most exposed to AI, and we are building the ownership layer for anyone whose likeness has value. Your Likeness. Your Rules.