Company intelligence
PersonaShield
PersonaShield helps people own how their likeness is used in the age of AI.
About PersonaShield
A person's likeness, their face and how they show up online, is theirs. But AI has made it easy for anyone to use it without asking, which is why owning how your likeness is used now matters as much as the work you make with it. PersonaShield puts people back in control. They set the rules for how their likeness can and cannot be used, once, in one place. Those same rules work both ways. They power the monitoring and takedowns that protect a person's likeness, and they open an official channel for fans to create with it when the person wants that. Protection and creation, from one set of rules the person owns. We started with creators and public figures, whose likeness is most exposed to AI, and we are building the ownership layer for anyone whose likeness has value. Your Likeness. Your Rules.
Verified activity
Signals from PersonaShield
9 published signals
Legal & Regulatory
PersonaShield exists to close the gap between when a deepfake goes up and when it comes down
Reported by PersonaShield
Research & Knowledge
PersonaShield published an Internet-Draft proposing an Agent Authorization Envelope to describe the three things an AI agent should carry: MANDATE, CONSTRAINTS, and VALIDITY.
Reported by Phillip Shoemaker
Legal & Regulatory
PersonaShield was built to detect and remove deepfakes from election data within four hours.
Reported by Phillip Shoemaker
Products & Services
PersonaShield recognized CrowdStrike's introduction of an Agentic Identity Provider designed specifically for AI agents.
Reported by Phillip Shoemaker
Legal & Regulatory
PersonaShield notes that Congress introduced bipartisan legislation directing NIST to develop standards around securely deploying and tracing AI agents.
Reported by Phillip Shoemaker
Strategy & Corporate Development
PersonaShield noted that Eddy Cue's services organization now owns the App Store
Reported by Phillip Shoemaker
Research & Knowledge
PersonaShield published an article examining the right of publicity, its state variations, and AI testing limits.
Reported by PersonaShield
Research & Knowledge
PersonaShield reported that India is preparing infrastructure allowing AI agents to make purchases through UPI without requiring human approval.
Reported by Phillip Shoemaker
Research & Knowledge
PersonaShield published a statistic showing that 94% of enterprise IT and security leaders believe their AI agents aren't over-permissioned, with only 33% actually provision agents with least-privilege access.
Reported by Phillip Shoemaker