PersonaShield published an article examining the right of publicity, its state variations, and AI testing limits.
Published
Signal category
Research & Knowledge
Quote
“Our latest article walks through what the right of publicity actually covers, why it varies by state, and where AI is testing its limits.”
— PersonaShield team
Company
PersonaShield
PersonaShield helps people own how their likeness is used in the age of AI.
- Industry
- Technology, Information and Internet
- Company size
- 3 employees
A person's likeness, their face and how they show up online, is theirs. But AI has made it easy for anyone to use it without asking, which is why owning how your likeness is used now matters as much as the work you make with it. PersonaShield puts people back in control. They set the rules for how their likeness can and cannot be used, once, in one place. Those same rules work both ways. They power the monitoring and takedowns that protect a person's likeness, and they open an official channel for fans to create with it when the person wants that. Protection and creation, from one set of rules the person owns. We started with creators and public figures, whose likeness is most exposed to AI, and we are building the ownership layer for anyone whose likeness has value. Your Likeness. Your Rules.