Propellernet ran its own version of the Ehrenberg-Bass study last year for a Propellernet client.
Public source
Publisher name
Public post
This is the first time I’ve read an academic paper since uni 😅 And from it, it’s hard to ignore that most brands are probably paying for clicks they'd have got for free…
Company
Propellernet
We are search experts, storytellers and strategists. B Corp Certified. Home of the Digital PR Podcast.
- Industry
- Advertising Services
- Location
- Brighton, GB
- Company size
- 51–200 employees
About Propellernet
We are search experts, storytellers and strategists – trusted by ambitious brands to deliver performance and brand marketing that fuels growth. Tech-enabled, human-led and propelled by purpose, we help our clients thrive in an ever-changing world. Since 2003, our mission has been consistent; to hire great people to deliver outstanding work while enjoying the process. And our focus on innovation has led to tools like AnswerThePublic, Blackbird, CoverageBook and Hidden Keywords. We also have a top 20 charting Digital PR Podcast. We're proud to win awards for both our work and culture every year, with our clients also rating us 9/10 on The Drum's Recommended agencies. And we're dedicated to making a positive impact, allocating 5% of profits to sustainability projects and supporting our local community through business and B Corp meet ups. Certified as a B Corp in 2021, we proudly re-certified in 2024 with 99.4 points.
See moreLatest activity
Latest activity from Propellernet
7 signals
Presence & Recognition
Propellernet announced that Sophie Coley, Head of AI Search & Strategy, and Sam Zindel, CEO, will join the Marketing Masterclass Series Digital Superchats for a webinar on Wednesday 9th September to discuss AI search strategies and blind spots.
Presence & Recognition
Propellernet marked the end of Season 4 of the Digital PR Podcast with co-host and Head of Digital PR Stephen Baker
Products & Services
Propellernet released a new VS Code update that brought Remote Control to Claude Code.
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