Protect Group observed a 43% conversion uplift for a US ticketing partner using stronger, more reassuring, and benefit-led messaging.

Protect Group is a tech company focused on better customer experiences and better business outcomes. Our platform, Pulse, helps brands offer refundability and high-value ancillaries that customers actually want. The result is higher conversion, happier customers, and new revenue. We are the team behind Refund Protect. Customers can upgrade to a refundable ticket at checkout. If life happens and they cannot attend, we assess evidence and pay fast. Partners gain a trusted experience that grows sales without adding friction. Through Protect Plus, we add complementary products that increase attachment and loyalty: - Flight Delay Compensation - Delayed Baggage Compensation - eSIM - Lounge Access - Carbon Offsetting. Everything is integrated with a focus on simple UX and measurable results. Our AI models power Smart Pricing and event-based strategies. Partners see pricing that adapts to context. Leaders see the impact in the Pulse Reporting Dashboard with clear KPIs. We work across airlines, OTAs, hospitality, transport, and events. Whether you are optimising an existing checkout or building a new ancillary strategy, we bring practical tools, fast integration options, and a partner mindset. Innovation. Community. Accountability. Passion. These values guide how we build, ship, and support. If you want to make the experience better while growing ancillary revenue, let’s talk. Specialities: Refundable tickets. Ancillary retail. Smart Pricing. Event-based pricing. Embedded refunds. Compensation products. Travel and hospitality tech. Partner success. Data and analytics. Global enablement. Wherever tickets are sold, we’re ready to help.