Repackaged published a glossary of 60 terms covering relations analyst roles in French and English.

Repackaged is a product marketing and analyst relations consultancy for European B2B SaaS companies entering or scaling in the United States. The problem we're hired for is rarely demand. It's that the US market can't tell what you do, or doesn't trust you yet — and more leads won't fix either. Positioning built for one market and never rebuilt for this one. Proof that persuades at home and doesn't travel. Analyst presence that doesn't exist in the market where the buying committee is. What we do about it: Product marketing. Category positioning and messaging that show US buyers what you do, why it matters, and why you beat the incumbent — then the field assets that carry it into deals. Analyst relations. The narrative, the briefings, and the evaluation readiness that get you into consideration sets with the firms shaping your category. Product marketing audit. Two priced diagnostics — the Evaluator Visibility Report ($3,500) and the Perception Gap Diagnostic ($9,900) — that show how the US market reads you before anything gets rebuilt. Either fee credits toward what follows. We are not an agency. Work is delivered finished by the senior person you hired, not delegated to a team. That means less capacity and no handoffs. Founded and led by Mathieu Hannouz — European, over fifteen years in B2B SaaS product marketing, including an exit from a European SaaS company, and now based in [Boston / New York]. He made the crossing he advises on. Understood. Trusted. Chosen. repackaged.com