Reputation Ink published an INKsights post breaking down how to herd reindeer instead of cats.

Reputation Ink is a public relations and thought leadership-driven marketing agency that helps B2B professional services firms turn their expertise into visibility, credibility and growth. We specialize in law firms, architecture, engineering, and construction (AEC) firms, as well as financial services and other knowledge-driven businesses. Our senior team brings deep industry expertise and a strategic approach to every engagement, crafting marketing that resonates with sophisticated buyers and supports long-term business objectives, without wasting your team’s valuable time. We understand the unique challenges professional services firms face: complex subject matter, intangible offerings and the need to earn trust over time. That’s why we focus on thought leadership, media relations and content strategies that build reputational equity and drive measurable results. Our services include: • Public relations — media relations, thought leadership, awards and rankings, speaking engagements, executive visibility • Content marketing — website content development, webinars, podcasts, email marketing, social media, ghostwriting • Creative capabilities — graphic design, marketing collateral, video marketing, holiday campaigns • Marketing strategy — brand messaging, marketing audits, share of voice analyses