Response Labs published September’s From the Lab, bringing together new thinking from Paid Media, CRM & Loyalty, and AI & Innovation to explore how to measure the actual seconds of attention clients' media earns.
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What if the $30 CPM is actually more efficient than the $15 CPM? What if your loyalty program is creating real bottom-line growth but your reporting isn't proving it? An…
Company
Response Labs
Make Every Message Matter
- Industry
- Advertising Services
- Location
- Baltimore, US
- Company size
- 11–50 employees
About Response Labs
Response Labs is a team of dedicated, digital marketing professionals in Baltimore, Arlington and Seattle. We are passionate about CRM and loyalty marketing. We are straight-up nerds for data and analytics. We are curious about innovation and the future of our industry. And most important of all, we are made up of animal lovers and adventure seekers, proud parents and grill-masters, avid runners and devoted volunteers, anglers and musicians. We are a Salesforce Partner and Solutions Integrator. Response Labs is always on the lookout for talented people who share our passion, nerdom and curiosity for digital marketing, but also bring to our team a well-rounded life rich with experience outside the office. We're a growing agency that likes to think big and has coast-to-coast coverage with offices Baltimore, Arlington, and Seattle. We offer flexible working hours, work from home options, 401K with matching, annual bonuses, quarterly performance prizes, short-term disability, healthcare, investment in continuing education, and a fully stocked pantry to keep our team fueled.
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Latest activity from Response Labs
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Research & Knowledge
Response Labs built a metric called aCPM to measure cost per second of attention instead of cost per thousand impressions.
Research & Knowledge
Response Labs published a blog by Art Director Katie Scott discussing Creative Credibility and the competitive advantage of showing the process over the final asset.
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