RSW/US released The Definitive Pre-Call Checklist for a Productive First Prospect Meeting

We help small and mid-sized ad agencies, PR, and marketing firms grow through outsourced new business development and nurturing. For 20 years, our focus has been simple: build pipeline, create real opportunities, and get you closer to close. We operate as an extension of your team, not a typical lead gen vendor. We don’t stop at the first meeting. We support ongoing follow-up and post-meeting nurturing to move opportunities forward, sharpen messaging, and improve your sales process so you’re better positioned to win. We combine strategic positioning, targeted list building, a robust, layered, platform-agnostic tech stack, and multi-channel outreach. Our programs include lead generation, prospecting, appointment setting, and sales coaching, turning cold targets into warm conversations and qualified meetings. Our success is driven by a smart mix of human insight and technology. We represent our clients in a value-driven way at every prospect touchpoint and work with firms across the U.S. and Canada. Each program includes a tenured New Business Director, targeted prospecting lists, and strategic support to help you get to close.