Research & KnowledgeEvent: September 2, 2026
Schaefer found that Blue Apron is 80.3% discount-led.
Published
Signal category
Research & Knowledge
Quote
“Blue Apron is 80.3% discount-led.”
— Sidnee Schaefer 🍫🥤|Schaefer team
Company
Schaefer
We help food & beverage brands understand why people buy.
- Industry
- Marketing Services
- Location
- Las Vegas, US
- Company size
- 9 employees
Schaefer is the only buyer psychology consultancy dedicated to the food & beverage industry. We help brands understand why people buy—then turn that insight into marketing strategies that drive sales. Our work supports marketing, brand, and growth leaders across CPG, manufacturing, foodservice, private equity, and every corner of the food & beverage value chain. Schaefer maintains a 98% client retention rate and has been named as a Top U.S. Market Research Company (2025, 2024, 2023), and a Top Marketing Strategy company (2025, 2024, 2023) by Clutch.
Founded 2019