Company intelligence
Schaefer
We help food & beverage brands understand why people buy.
About Schaefer
Schaefer is the only buyer psychology consultancy dedicated to the food & beverage industry. We help brands understand why people buy—then turn that insight into marketing strategies that drive sales. Our work supports marketing, brand, and growth leaders across CPG, manufacturing, foodservice, private equity, and every corner of the food & beverage value chain. Schaefer maintains a 98% client retention rate and has been named as a Top U.S. Market Research Company (2025, 2024, 2023), and a Top Marketing Strategy company (2025, 2024, 2023) by Clutch.
Verified activity
Signals from Schaefer
9 published signals
Strategy & Corporate Development
Schaefer announced that every CPG brand manager gets handed three goals: Grow incrementally, Protect margin, and Hold share of shelf.
Reported by Seth Waite 🥣
Research & Knowledge
Schaefer mapped 36 US yogurt brands on two numbers, including shelf ounce costs and Nutrition Facts panel scores, to analyze category growth and pricing trends.
Reported by Seth Waite 🥣
Research & Knowledge
Schaefer scored every ad concept against the Why People Buy Pyramid.
Reported by Sidnee Schaefer 🍫🥤
Research & Knowledge
Schaefer found that only two brands in Advault aren't selling a discount.
Reported by Sidnee Schaefer 🍫🥤
Research & Knowledge
Schaefer found that Tovala stayed functional but owns one job: dinner is handled.
Reported by Sidnee Schaefer 🍫🥤
Research & Knowledge
Schaefer found that Home Chef is 95.7% discount-led.
Reported by Sidnee Schaefer 🍫🥤
Research & Knowledge
Schaefer found that Feast & Fettle has 92% of its creative on the emotional tier and took comfort.
Reported by Sidnee Schaefer 🍫🥤
Research & Knowledge
Schaefer found that Blue Apron is 80.3% discount-led.
Reported by Sidnee Schaefer 🍫🥤
Research & Knowledge
Schaefer analyzed 49 meal kit brands in Advault and 1,542 live ad concepts on Meta.
Reported by Sidnee Schaefer 🍫🥤