Schaefer found that Feast & Fettle has 92% of its creative on the emotional tier and took comfort.
Public source
Publisher name
Public post
We analyzed 49 meal kit brands in Advault. 1,542 live ad concepts on Meta. Only two brands aren't selling a discount. We scored every concept against our Why People Buy…
Company
Schaefer
We help food & beverage brands understand why people buy.
- Industry
- Marketing Services
- Location
- Las Vegas, US
- Company size
- 2–10 employees
About Schaefer
Schaefer is the only buyer psychology consultancy dedicated to the food & beverage industry. We help brands understand why people buy—then turn that insight into marketing strategies that drive sales. Our work supports marketing, brand, and growth leaders across CPG, manufacturing, foodservice, private equity, and every corner of the food & beverage value chain. Schaefer maintains a 98% client retention rate and has been named as a Top U.S. Market Research Company (2025, 2024, 2023), and a Top Marketing Strategy company (2025, 2024, 2023) by Clutch.
See moreLatest activity
Latest activity from Schaefer
9 signals
Strategy & Corporate Development
Schaefer announced that every CPG brand manager gets handed three goals: Grow incrementally, Protect margin, and Hold share of shelf.
Research & Knowledge
Schaefer mapped 36 US yogurt brands on two numbers, including shelf ounce costs and Nutrition Facts panel scores, to analyze category growth and pricing trends.
Research & Knowledge
Schaefer scored every ad concept against the Why People Buy Pyramid.
Discover more
Similar signals
Similar public activity from other companies.
Research & Knowledge
MorganMyers, a G&S Agency
MorganMyers, a G&S Agency published insights from the MorganMyers Food & Flavor Trends Report regarding Starbucks' reformulated chai and consumer preferences.
Research & Knowledge
DOE Media
DOE Media studied the best-performing ad creative of 2026 and found six brands that stopped describing the product and started designing a feeling.
Research & Knowledge
Cracked Agency
Cracked Agency published a blog post unpacking the full thinking behind Bird's Custard and how brands like Kraft Heinz, Guinness, and Panzer's are getting nostalgia right.
Research & Knowledge
Curious Plot
Curious Plot published the 2026 Consumer Curiosity Report, which asks better questions of the industry and food marketers.
Research & Knowledge
Herb