Segment8 learned from its US expansion experience, which involved positioning, ICP, hiring, and sales motion, and shared what it learned at Leeds Digital Festival on 23 September.

Salesforce reports that 42% of sales reps feel overwhelmed by too many tools. Meanwhile, 69% of sales professionals say measurable ROI matters more to customers than it did a year ago. Buyers want stronger answers from sellers who already have limited time. For growing technology companies, those answers depend on evidence spread across teams. Competitor activity sits in one tool. Buyer feedback lives elsewhere. Deal outcomes stay in the CRM. Documents and chat carry the updates, leaving sellers to find and judge what matters. Segment8 connects market activity, CRM outcomes and buyer evidence around the products, messages and audiences they affect. Teams can use intelligence suggestions to update battlecards and messaging, then deliver approved guidance through Segment8, email and connected working channels. That gives the work a clear route from evidence to seller. Marketing can turn what the business learns into guidance that Sales can use in the next conversation.