Sotol Romo launched its first commercial product, a tequila brand, in one month.

Sotol Romo was created to introduce the world to one of Mexico’s most extraordinary spirits through a lens of northern Mexican modern luxury. Rooted in Chihuahua and built with global ambition, Sotol Romo brings together tradition and world-class spirits expertise. Sotol Romo is Sotol Puro, made 100% from Dasylirion Cedrosanum. It is additive-free, organic by nature, artisanal, and produced with a strong commitment to sustainability and responsible sourcing. The spirit’s profile was perfected in collaboration with Richard Betts, one of the most respected figures in modern Mexican spirits, and is supported by the operational, distribution, and market infrastructure of Casa Komos Brands Group (CKBG). In the glass, Sotol Romo is clean, dry, elegant, and precise, with herbal and mineral notes. It reflects patience and refinement—like a diamond formed over time under pressure, the result of slow growth and resilience. Sotol Romo also carries a broader mission: to bring sotol to the world with integrity, to grow the category responsibly, and to help create opportunity and prosperity in northern Mexico, much as tequila and mezcal have done for the south— but guided by lessons learned and avoiding the costs of unchecked expansion. If you want to know more about Sotol Romo, or find where to taste it, visit sotolromo.com DRINK RESPONSIBLY | 42% Alc./Vol. | HECHO EN MÉXICO