System1 participated in a challenge where a single spec ad and a creative community reimagined selling a pen in 2026.
Published
Signal category
Presence & Recognition
Quote
“One spec ad. One creative community. A challenge that pulled in hundreds of entries from writers around the world reimagining what it means to sell a pen in 2026.”
— Devra Jacobs|System1 team
Company
System1
The Creative Effectiveness Platform.
- Industry
- Market Research
- Location
- London, GB
- Company size
- 235 employees
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands. Our Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will delight consumers and drive profitable growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health. System1 also offer Expert Guidance to help improve the effectiveness of your ads and ideas.
Founded 1999