Products & ServicesEvent: September 1, 2026
The Octalysis Group designed the Austrian pilot of BONEO loyalty program, which capped enrollment to create scarcity and sent signups a secret code shaped like a number plate.
Published
Signal category
Products & Services
Quote
“For the Austrian pilot of BONEO we capped enrollment to create scarcity and sent signups a secret code shaped like a number plate.”
— Joris Beerda, FRSA|The Octalysis Group team
Company
The Octalysis Group
World's leading behavioral design & gamification consultancy. Creators of Octalysis. 175+ clients, 4,500+ citations.
- Industry
- Design Services
- Location
- Fremont, US
- Company size
- 17 employees
The world's leading consultancy in behavioral design and gamification. Implementing the leading human focused design framework invented by Yu-kai Chou. 175+ clients worldwide and a track record of 13 years of delivering high ROI experiences for companies. Octalysis has over 4,500 academic PhD level citations in publications.
Founded 2013