Research & KnowledgeEvent: September 3, 2026
The Octalysis Group published The Octalysis Framework, which maps the eight Core Drives behind human motivation and AI supplies the data to personalize against each one.
Published
Signal category
Research & Knowledge
Quote
“The Octalysis Framework maps the eight Core Drives behind human motivation, and AI supplies the data to personalize against each one”
— Joris Beerda, FRSA|The Octalysis Group team
Company
The Octalysis Group
World's leading behavioral design & gamification consultancy. Creators of Octalysis. 175+ clients, 4,500+ citations.
- Industry
- Design Services
- Location
- Fremont, US
- Company size
- 17 employees
The world's leading consultancy in behavioral design and gamification. Implementing the leading human focused design framework invented by Yu-kai Chou. 175+ clients worldwide and a track record of 13 years of delivering high ROI experiences for companies. Octalysis has over 4,500 academic PhD level citations in publications.
Founded 2013