Vault49 achieved outstanding BASES scores turning retailer hesitation into recommitment and growing Betty's shelf space with big-box retailers.
Public source
Publisher name
Public post
Bringing the Love back to Betty! For over a century, Betty Crocker has been the trusted name behind celebratory baking. But, as brands face increasing pressure from reta…
Company
Vault49
We build brands for culture
- Industry
- Advertising Services
- Location
- New York, US
- Company size
- 11–50 employees
About Vault49
Brand strategy, innovation, and expression. We help brands earn their place in culture through a Street Level approach: authentic, research-driven creative that connects with real communities. New York. 24 years independent.
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Latest activity from Vault49
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Customers & Market
Vault49 built a clear system organizing the portfolio by needstates that guide how people bake, introduced appetizing and aspirational photography, and a custom typeface inspired by Betty's own handwriting.
Products & Services
Vault49 released a new pack refresh for the heritage brand Betty Crocker.
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