Vault49 released a new pack refresh for the heritage brand Betty Crocker.
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Publisher name
Public post
Check out our latest pack refresh for the beloved heritage brand, Betty Crocker. My sweet tooth was on overtime throughout this process.
Company
Vault49
We build brands for culture
- Industry
- Advertising Services
- Location
- New York, US
- Company size
- 11–50 employees
About Vault49
Brand strategy, innovation, and expression. We help brands earn their place in culture through a Street Level approach: authentic, research-driven creative that connects with real communities. New York. 24 years independent.
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Latest activity from Vault49
3 signals
Customers & Market
Vault49 built a clear system organizing the portfolio by needstates that guide how people bake, introduced appetizing and aspirational photography, and a custom typeface inspired by Betty's own handwriting.
Customers & Market
Vault49 achieved outstanding BASES scores turning retailer hesitation into recommitment and growing Betty's shelf space with big-box retailers.
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