YouGov published the Sovereign Beauty study analyzing consumer behavior in the beauty sector, highlighting changes in purchasing decisions and their impact on brands.
Published
Signal category
Research & Knowledge
Quote
“Die aktuelle @YouGov-Studie „Sovereign Beauty“ beleuchtet die Veränderungen bei Kaufentscheidungen in der Gesichts- und Haarpflege”
— Joeri van den Broek|YouGov team
Company
YouGov
What the world thinks
- Industry
- Market Research
- Location
- London, GB
- Company size
- 4,679 employees
YouGov is a global research data and analytics group, powered by reality. Thanks to a unique panel of millions of verified members across 55 countries, we deliver unsurpassed accuracy to inform better, more impactful decisions. In an independent study of market research users, YouGov was named the most trusted research provider — the highest-rated among competitors¹. 95% of our customers agree we provide consistent, accurate, and trustworthy real-world data¹. And among the world's leading research panels, YouGov holds the highest Trustpilot rating². When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people. YouGov / Research Reality ¹ Independent third-party study of 3,290 market research users across 24 countries, August 2025. ² Based on publicly available Trustpilot ratings across the top 22 global research panels (100,000+ reviews).
Founded 2000