Affinity Solutions welcomed Caiti Donovan to the Attention to Retail stage as Head of Fan Intelligence at the WNBA.

Affinity Solutions is redefining the power of consumer data, offering a new paradigm for business leaders. By weaving transaction data from over 150 million credit and debit cards into a definitive view of consumer spending, we give businesses the clarity to make smarter decisions, accelerate growth, and retain customers. Every great story has a powerful ending—and for marketing campaigns, that ending is the purchase. We are the final chapter: what happens when brands effectively engage, inspire, and drive action. Analyzing over 18 billion transactions annually, we don’t guess whether a campaign worked or a loyalty program drove real loyalty—we know. We Are What Happens.