Alliant published a piece by Amy Lyons discussing the importance of reactivating lapsed subscribers as a growth audience.

Alliant is the people-based data partner that illuminates not only what consumers do, but why they do it. By combining rich transactional data with psychology-driven insight, Alliant provides a complete view of consumer behavior with data that fuels more meaningful campaigns that anticipate both actions and motivations. Unlike other consumer or transaction data providers, we embed the cognitive dynamics that guide consumer decisions, and we use data science to scale virtually any brand, spend level, or topic that fits your unique campaign KPIs. Our data enriches first-party assets, expands audience targeting, and is easy to access and activate across channels and platforms, while remaining customizable to your use case.