Billy Grace launched the MCP platform, connecting the company directly to AI agents and marketing data.
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Publisher name
Public post
💚 The Billy Grace MCP is live today! Until a few months ago, we wanted to build a platform people would want to live in 24/7. Then the world changed. Marketing teams st…
Company
Billy Grace
AI Marketing Measurement, Analytics, and Optimization Platform
- Industry
- Software Development
- Location
- Amsterdam, NL
- Company size
- 51–200 employees
About Billy Grace
In the complex world of marketing, many challenges lead to marketers getting lost in data. For many marketers, a lot of tracking data is missing or incorrect; attribution from the first view to the checkout has become impossible; decentralized analysis and optimization are incredibly time-consuming.. Billy Grace aims to create a world where marketers work in perfect collaboration with AI to overcome these challenges with AI and Machine Learning models. Start working smarter with; - Up to 99% accurate data tracking - Unbiased data-driven attribution - Automated cross-channel optimization It's time to bring back the balance in marketing and globally change the way marketers work! Check out our website for more information. Headquartered in Amsterdam, The Netherlands.
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Latest activity from Billy Grace
7 signals
Research & Knowledge
Billy Grace launched incrementality testing to pause a channel in one region and measure what changes occur.
Products & Services
Billy Grace launched incrementality testing through a 30-day geo holdout to compare actual spending against expected spending.
Presence & Recognition
Billy Grace's company Agentic Advertising sponsored the Agentic Advertising Organisation (AAO) meetup hosted by Draft Digital and BridgeFund on 9 September in Amsterdam.
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