Actable implemented a unified customer view, predictive model, and Meta campaign in four months to lift conversions by 16% and improve return on ad spend by 12% for a national brand with $500 million in annual orders.

At Actable, we help brands turn customer analytics into business outcomes. Quickly and repeatedly. The Intelligence Factory is our tech-enabled service that transforms scattered analytics into a structured system for insight and action. Built around three connected components, it gives marketing and analytics teams the tools, frameworks, and confidence to optimize performance at scale. Here’s how it works: Customer Intelligence Hub A client-owned, composable foundation that creates a unified customer view - with the data you need for the most common activations. Built with modern identity resolution, support for analytics use cases, and activation – with or without a CDP. Insights Engine Actable’s proprietary intelligence, including predictive models, AI-powered segmentation, third-party data enrichment enrichment, customer universe reporting, and an embedded AI assistant. This is how raw customer signals become clear next steps. Action Engine Execution support including playbooks, test plans, audience builds, and decision orchestration. Built to activate intelligence across acquisition, retention, and personalization. What makes it work: -Actable experts partner with your team to customize our frameworks to your business -Deploys in weeks instead of quarters -Modular and repeatable with proven components What it delivers: ✔ 5x–20x lift in engagement ✔ 15% churn reduction ✔ 10–30% ROAS improvement ✔ $65MM in churn risk identified 👥 Actable helps brands unlock the business value of customer analytics without tech bloat or SaaS lock-in.