brainylab reported that AppLovin hired Kantar to test the assumption that mobile gaming audiences are a niche, low-value channel.

A creative development and marketing studio using AI & Gamification to drive User Engagement. Let’s face it, traditional marketing approaches often fail to engage and connect with users. Customers - especially online - are overwhelmed with information, making it incredibly difficult for brands to create a lasting impact and build meaningful relationships. And this is where our story begins. With 10+ years of experience in the marketing and martech industry, we wanted to offer a solution to this problem. Combining AI and gamification we want to transform the way brands engage with users. By implementing intelligent, personalised experiences, we help companies and businesses like yours create a compelling and interactive marketing story. The story that captures users attention, creates emotions and drives loyalty. Expanding marketing strategies with elements of gamification brings excitement, interactions, and enjoyment to the user experience. Making it more memorable and improving brand recall. We’re on a mission to build tools that users love and make our clients proud. Our ultimate goal is to make marketing fun, playful, and effective, allowing brands to establish stronger relationships with their target audience. We strive to continuously push the boundaries of technology and creativity to deliver exceptional solutions that enable brands to stand out in a crowded digital landscape. By employing the power of AI and gamification, we see ourselves as part of the future where marketing is not only effective but also a source of entertainment and enjoyment for consumers. We’d love to have you in our universe ... Coming?