Comcast Advertising released an interview with Beet.TV featuring Michael Hopkins, VP of Supply Strategy and Activation, discussing TV advertising measurement and premium video.
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Publisher name
Public post
TV has always been a performance channel. With the evolution of measurement technology, we can prove its true impact for businesses. In this interview with Beet.TV, Mich…
Company
Comcast Advertising
We connect brands and their audiences through multiscreen TV advertising.
- Industry
- Advertising Services
- Location
- New York, US
- Company size
- 1,001–5,000 employees
About Comcast Advertising
As a global leader in media, technology, and data, Comcast Advertising fosters powerful connections between brands and their audiences, as well as between publishers, distributors, MVPDs, agencies, and other industry players. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our FreeWheel division provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
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Research & Knowledge
Comcast Advertising published a blog post on Millennials and premium content paired with relevant messaging.
Research & Knowledge
Comcast Advertising published a blog post on Millennials and premium content paired with relevant messaging.
Research & Knowledge
Comcast Advertising published a blog post on Millennials and premium content paired with relevant messaging.
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