Comcast Advertising published a blog post on Millennials and premium content paired with relevant messaging.

As a global leader in media, technology, and data, Comcast Advertising fosters powerful connections between brands and their audiences, as well as between publishers, distributors, MVPDs, agencies, and other industry players. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our FreeWheel division provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.