FreeWheel attended the Premium Programmatic Summit hosted by Acxiom, where Elizabeth Neubauer-Donovan and Jon Mansell discussed closing the gap between identity across environments, data connectivity built rather than bolted on, and infrastructure designed for the whole path.

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First-party data is not the constraint anymore. Connecting it is. Advertisers have the signal. What they often lack is the infrastructure to move it cleanly from insight…

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About FreeWheel

FreeWheel’s TV and video advertising technology is built for today’s ever-evolving multiscreen ecosystem. Whether you’re a buyer or a seller, we offer all the tools, data, and insights you need to drive results. FreeWheel’s platform makes TV and video advertising work.

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