NielsenIQ has well over 600 years collective experience applying neuroscience and marketing for clients
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Publisher name
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Fun factoid (Thanks to Elise Temple)! NielsenIQ BASES has well over 600 years collective experience applying neuroscience + marketing for our clients to be successful. N…
Company
NielsenIQ
The world's leading consumer intelligence company.
- Industry
- Information Services
- Location
- Chicago, US
- Company size
- 10,001+ employees
About NielsenIQ
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
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Latest activity from NielsenIQ
33 signals
Research & Knowledge
NielsenIQ published data highlighting U.S. standard drinking water sales declining 1.3% last year and growth across specific segments including artesian water, spring water, sparkling water, glass-packaged water sales growing 48.1%, and aluminum-packaged water increasing 30.3% over the last 52 weeks.
Research & Knowledge
NielsenIQ published a new report titled The Invisible Shopper, analyzing the stability of data, loyalty, and wallet share leakage.
Presence & Recognition
NielsenIQ employee Sergio Espósito announced his passion for service.
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