Upp.ai published a blog post discussing why the paid media market moves faster than manual teams can react
Public source
Publisher name
Public post
Despite the rise of AI tools, 53% of PPC professionals say the job is harder than it was two years ago. Only 16% say it's easier. We discuss why in our latest blog, "Why…
Company
Upp.ai
Transforming eCommerce Advertising
- Industry
- Technology, Information and Internet
- Location
- London, GB
- Company size
- 11–50 employees
About Upp.ai
Maximise Google PMax Performance Upp.ai interprets billions of product and market data points to allow you to successfully deploy more Ad budget across a wider range of products while minimising management overhead. With the introduction of Google Performance Max, the retail digital landscape has changed and advertising teams now need the support of AI and machine learning (ML) to deliver against business goals. Our AI platform provides 24 x 7 management of Google Performance Max aligning ROAS, budget, products, assets and campaigns that align with business strategy across all inventory, complexity and scale. Unlock the power of Upp.ai to manage unlimited SKU’s, analysing 7Bn data points, and making nearly 7K changes on Google Shopping every single day.
See moreLatest activity
Latest activity from Upp.ai
4 signals
Products & Services
Upp.ai built Rubin to read 200M+ signals a week to help bid decisions without living in a spreadsheet.
Research & Knowledge
Upp.ai models Rubin collects demand data and feeds insights back to customers to track demand against purchase intent.
Research & Knowledge
Upp.ai sets tROAS targets with a 20% YoY increase, assuming the conversion rate holds, based on data collected from last year.
Discover more
Similar signals
Similar public activity from other companies.
Research & Knowledge
RTB House
RTB House published a blog post breaking down insights from new research on agentic commerce, including 39% of U.S. shoppers reporting AI understands their buying needs better than friends or family, 34% of U.S. millennials allowing autonomous AI purchases without standard return protections, and 62% of baby boomers using AI tools for brand discovery bypassing traditional search channels.
Research & Knowledge
PunttAI
PunttAI published a blog post on how to retain brand consistency in the age of AI-created content.
Research & Knowledge
Mediaferry
Mediaferry published a blog exploring how AI can help publishers transform creative operations, create a two-tier service model, and deliver faster, more scalable support while keeping human creativity at the centre.
Research & Knowledge
mktg.ai
mktg.ai published research by Ipsos testing 20 ads across 10 brands with 3,000 people.
Research & Knowledge
Straight North