ZigZag Global surveyed 2,000 UK shoppers on their post-purchase experience preferences and turned the insights into actionable advice for retailers to bolster customer loyalty.
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Last chance for those at today's Salesfire Summit 2026 to grab a copy of our latest research! We surveyed 2,000 UK shoppers on their post-purchase experience preferences…
Company
ZigZag Global
ZigZag is the world’s most connected post-purchase and returns network.
- Industry
- Technology, Information and Internet
- Location
- London, GB
- Company size
- 51–200 employees
About ZigZag Global
ZigZag is the world’s most connected post-purchase and returns network, powering every stage of the post-purchase journey for eCommerce retailers. The ZigZag platform connects major retailers to a global network of 220+ warehouses and 3,000+ carrier lanes in 170+ countries. ZigZag's clients include Selfridges, Frasers Group, Boden, New Look, The Hut Group, and many more. Combining unmatched infrastructure with accurate intelligence and real-time insights, ZigZag helps retailers protect profit, build customer loyalty after checkout and transform returns from a cost centre into a commercial advantage. The mission is to be the global backbone of a post-purchase and returns ecosystem that works for consumers and retailers alike. .
See moreLatest activity
Latest activity from ZigZag Global
8 signals
Presence & Recognition
ZigZag Global announced that CMO Lee Barwin will be speaking at the Salesfire Summit tomorrow to discuss Selfridges' post-purchase journey and customer returns experience.
Research & Knowledge
ZigZag Global published a post-purchase study finding that 40% of consumers rank the dispatch confirmation notification as the most important post-purchase communication, with 12% valuing a message to let them know their return has arrived back with the retailer safely.
People
ZigZag Global employees Vasilena Baltadzhieva, Atanas Yordanov, Jas Badh, Inna Beskishko, and Isaac Irwin reached their fourth years of service.
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Webloyalty published an article covering in-depth insights on post-purchase experiences shared by survey respondents.
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Reveni published its latest State of Returns report, which found that 34.63% of returns happen because the item doesn't fit and 21% because customers ordered several sizes.
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